Brewing and marketing a world-class portfolio of beers for over 150 years will teach you a thing or two about what people want and how to sell it to them.
HEINEKEN USA wanted their American customers to understand how they can benefit from this worldly expertise, so they developed a new customer value proposition (CVP) and asked JK to give it an engaging identity.
We wanted the salespeople to feel personally responsible for delivering its value, so we turned the business-like CVP into the “The 5 Promises,” a partnership-driven platform that quickly communicates what the global brewer brings to the party and makes it clear that HEINEKEN’s salespeople are committed to helping every customer prosper.
JK's Role
- Communications strategy
- Messaging
- Visual identity
- Art and graphic design
- Motion graphics and live video
